BURBERRY — London's Pride

In the heart of London, where Burberry’s global flagship store lies, Christopher Bailey, the Chief Creative and Chief Executive Officer of the brand, hosted an extravagant party to celebrate the craftsmanship behind Burberry’s iconic pieces as well as to kick off a month of in-store bespoke experiences and personalisation services as part of its launch of the London men collections.

The prestigious evening was attended by over 600 guests including Burberry models such as Callum Turner, Hayett McCarthy, George Barnett, Tom Hughes, and Alice Dellal as well as esteemed personalities namely Jack Guinness, Eva Herzigova, Johannes Huebl, Petra Palumbo, Tom Odell, Dan Gillespie Sells, Sam Doyle, Dougie Poynter, Jeremy Irvine, Joe Alwyn, Aiden Turner, Jenna Coleman, Sophie Kennedy-Clark, Ellie Bamber and David Gandy.


To elevate the whole artistic and personalised experience, the boutique was transformed to house several unique installations, featuring artwork by British illustrator Luke Edward Hall, together with a series of live craftsmanship stations that showcased the skills behind the creation of some of Burberry’s most distinguish designs. 


Also seen as a celebration of Burberry’s heritage, the atrium of the boutique was filled with giant installations, which took inspiration from an English townhouse. The setting was creatively curated to enhance the rich variety of colours, patterns and textures presented by the label. Pristine guests were encouraged to explore and discover pieces from both the menswear and womenswear’s latest collections including The Patchwork bag throughout the night.

Words by E.V. Leong
Photos by Burberry