DIOR HOMME — Contemporary Luxury
Spanning over four floors, Dior’s latest unveiling on London’s New Bond Street has become its largest boutique in the United Kingdom and showcases Christian Dior’s expansive universe, uniting all the Dior creations under one roof. Nestled in Mayfair’s most famous luxury thoroughfares, the new Dior boutique was designed by celebrated New York architect Peter Marino.
The grey-stone element evokes the atmosphere of a Parisian hôtel particulier, further enhanced by luxurious silk carpets and gorgeous neo-Louis XVI furniture. Dramatic abstract sculptures, works from Marc Quinn, Tony Cragg and Rado Kirov, are also seen subtly scattered around the space, reflecting the founder’s taste for art.
Apart from that, the house codes, marrying modernity and elegance, tradition and innovation, are visible throughout the interior as luminous white resin walls and a herringbone oak parquet floor are paired with white metal and mirrored stainless steel, creating a unique setting for the world of Dior Homme, which is located on the ground floor.
Offering a Sur Mesure service, the prestigious experience of demi-measure provided by the Dior Homme’s tailoring atelier, the men’s section also includes a VIP salon, a first in the United Kingdom, and a unique collection of bags in exotic leathers. In conjunction with the opening of its New Bond Street boutique, Dior Homme also released a series of limited edition products from its Autumn 2016 collection, whereby Kris Van Assche, the Artistic Director of Dior Homme, has chosen a union jack theme to be incorporated into its latest savoir-faire. Additionally, an assortment of objects such as a selection of teas inspired by the Maison’s iconic fragrances and a collection of crystal glassware embellished with a gold couture stitch were also introduced. Personalised finishing elevates the exclusivity of these pieces, reaffirming Dior Homme’s modern luxury.
House of Dior is located at 160-162 New Bond Street, W1S 2UE London
Photos by Adrien Dirand for DIOR HOMME